Brand system · the mark

The Signal Sweep.

A gradient trail of telemetry leading to a bright terminus. The trail fades into the dot, never away from it — the moment scattered signal lands in one place. This page is how the mark is built, and how to use it without breaking it.

Orbita horizontal lockup
01 · Construction

Every part earns its place.

The mark is two elements and one rule. A swept arc and a terminus dot, bound by a gradient that only ever runs one way. Nothing decorative, nothing accidental.

Gradient · bottom-left → top-right The terminus Solid signal-500 dot The sweep Quadratic arc · scattered telemetry The fade 0% opacity tail — never a hard start Clearspace = X (terminus Ø) X
Construction grid · 64-unit viewBox · do not redraw by hand
02 · The one rule

The gradient runs one way.

The Signal Sweep is the only sanctioned gradient in the system: #FF7A18 at 0% opacity in the bottom-left, to solid signal-500 in the top-right. It is non-negotiable.

Correct

Transparent tail in the bottom-left, opaque dot in the top-right. Trail feeds the terminus.

Never reverse it

The fade must never run toward the dot. A bright tail and a faint terminus inverts the whole idea.

Never multi-hue

One hue only. No blue-to-orange, no rainbow trail. Signal orange owns the mark.

03 · Clearspace & size

Give it room to breathe.

Keep clear space equal to X — the diameter of the terminus dot — on every side of the mark and lockup. No type, no rule, no other element enters that zone.

  • Minimum size · mark
    24px on screen. Below 16px, switch to the mono stipple variant.
  • Minimum size · lockup
    120px wide on screen, 24mm in print, so the wordmark stays legible.
X X Clearspace = X on all four sides
04 · Approved combinations

Four ways. No others.

Each variant exists for a surface. Use the gradient primary wherever gradients render; drop to mono stipple for one-color, tiny, or print. The mark must always read with clear prominence against its background.

PrimaryGradient · on dark
Signal-on-signalWhite · on signal-500
Mono light#E6ECF3 · on dark
Mono dark#1A1A1A · on paper / print
Signal-500
#FF7A18 · the only accent
Canvas
#07090C → #10161E
Mono light
#E6ECF3
Mono dark
#1A1A1A
05 · Unacceptable uses

Don't do any of this.

Not an exhaustive list — but these are the ones that break the mark. When in doubt, use a supplied vector file unaltered.

Don't separate the dot

The terminus floats away from the trail. They are one mark — never pull them apart.

Don't recolor it

Green, blue, anything off-brand. Signal orange and the two mono fallbacks are the only fills.

Don't rotate it

The sweep always rises left-to-right. Rotating loses the orbit it's named for.

Don't stretch it

Scale uniformly. Non-proportional stretching distorts the arc and the dot.

Don't sit it on noise

No busy patterns or photos behind the mark. The transparent tail needs a calm field.

Don't add effects

No drop shadows, glows, bevels or outlines. The gradient is the only depth the mark needs.

06 · Lockup & wordmark

Mark, space, wordmark.

The horizontal lockup pairs the mark with the wordmark set in Instrument Serif italic, with the leading O in signal-500 — the only letter that ever takes the accent. The wordmark is always sentence-case "Orbita", never all-caps, never inline in a sentence.

  • "Orbita" — sentence case, serif italic, signal "O"
  • "ORBITA", "orbita", or the wordmark recolored throughout
  • Wordmark used inline — "...we use Orbita to..." — set it apart
Orbita lockup on dark
Orbita lockup on light
07 · The files

Seven assets. Pick by surface.

FileWhen to use
orbita-mark-primary.svgAnywhere gradients render — web, app, dark UI, slides
orbita-mark-signal-on-signal.svgWhite knockout on a signal-500 background — marketing heroes
orbita-mark-mono-light.svgOne-color reproduction on dark surfaces
orbita-mark-mono-dark.svgPrint, engraving, embroidery, tiny sizes (<16px)
orbita-lockup-horizontal-primary.svgMark + wordmark on dark
orbita-lockup-horizontal-light.svgMark + wordmark on light / paper
orbita-favicon.svgBrowser favicon · 64×64 rounded square
Request the brand kit Vector files · gradient direction is non-negotiable
Working with the brand?

Keep the mark on its orbit.

If you're putting the Orbita mark on a deck, a co-branded page, or hardware, grab the vector files and follow the gradient rule. When in doubt, ask — we'd rather send you the right file than fix the wrong one.